12% of Super Bowl Viewers Use Web During the Game

12% of those watching the Super Bowl last year also kept one eye on the web, according to analytics firm Nielsen. The average time spent online was 24 minutes.

What’s most remarkable about the stats is that most people aren’t visiting sports sites during the Super Bowl: only 18% of those online visited sports sites. Rather, users are either searching, checking email or spending time on social networks.

The most popular destination for Super Bowl viewers last year? Facebook.

Do you plan to go online during the Super Bowl? Let us know in the

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