brand management - message control

WaPo | Six months ago, network executives were complaining that the White House was costing them tens of millions of dollars by pressing them to carry presidential news conferences in prime time.
Problem solved: President Obama hasn't held a full-scale news conference since July. Instead, he answered a dozen people's questions last week on YouTube, most of them easily finessed and -- extra bonus! -- no annoying follow-ups of the kind posed by real, live journalists.
It would be

• » Read Full Story