Stephen Foley: Big Pharma ignores R&D at its peril -- The Independent

Where previously these companies have thought of themselves as laboratories for world-changing drugs, there seems to be an emerging view that their core competence is, in fact, their aggressive – and always controversial – ability to market their drugs to doctors and (in the US) patients. via independent.co.uk

Now the truth comes out! Big Pharma are marketing machines - they spend twice as much on Sales and Marketing as they do on R&D!

Posted via web from Jack's posterous

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