Cinemax: The New Frontier For Music Videos?

Following in the footsteps of Eminem, the Jack White/Allison Mosshart project the Dead Weather has decided to debut its Jonathan Glazer-directed video for “Treat Me Like Your Mother” on Cinemax on July 11.
The video will serve as a lead-in to the network’s premiere of the Angelina Jolie/Common superassassin flick Wanted, and the video’s preview would seem to suggest that the movie and the Dead Weather clip share a common thread of people trying to kill other people. I kind of can’t believe that the Dead Weather weren’t beaten to the punch by a tie-in between 3OH!3 and the series premiere of Lingerie (synopsis: “Beautiful former model Lacey Summers tries a new career designing her own line of sexy lingerie”). Talk about missed opportunity!
Treat Me Like Your Mother [The Dead Weather]

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